北京网站扶植的全体气势派头及其创意设想是站长们最但愿掌控，也是最难以进修的。难就难在没有一个牢固的程式可以参照和模仿。给你一个主题，任何两人都不可能设想出完全一样的网站。当我们说："这个站点很cool，很有本性！"那末，是甚么让你感触感染很cool呢？它终究和一样泛泛的网站有甚么差异呢？本文试图用最简明的说话来说明：
Beijing website construction overall style and creative design is stationmaster people the hope to master, which is the most difficult to learn. The difficulty in the absence of a fixed program can reference and imitation. Give you a theme, any two people are impossible to design the exact same site. When we say: " this site is cool, is a personality! " So, what makes you feel very cool? It and general site what is the difference? This *** attempts to use the most concise language to explain:

1.气势派头是甚么，若何建立网站气势派头？
1 style is what, how to set up the website style?

2.创意是甚么，若何发生创意？
2 creative is what, how to generate creative ideas?

气势派头(style)是笼统的。是指站点的全体笼统给浏览者的综合感触感染。
Style  is abstract. Refers to the site 's overall image to give the visitor's general feeling.

这个“全体笼统”包括站点的CI(标记，色采，字体，标语)，版面企图，浏览体例，交互性，笔墨，语气，内容价格，存在乎义，站点名誉等等诸多成分。举个例子：我们感触感染网易是平易近民的，迪斯尼是活泼活泼的，IBM是专业严正的。这些都是网站给人们留下的差异感触感染。
The " image " including the site CI ( logo, colors, fonts, slogan ), the layout, browsing, interactive, text, voice, the content value, meaning of existence, the site of honor and so many factors. For example: we think Netease is amiable and easy of approach, Disney is to be lively and vivid, IBM is a professional serious. These are the websites give people different feelings.

气势派头是怪异的，是站点差异与其他网站的地方。或者色采，或者手艺，或者是交互体例，能让浏览者领略分辨出这是你的网站独有的。
Style is unique, is the site and other sites in different places. Or color, or technology, or interactively, can let visitors to tell for sure this is your site unique.

气势派头是有人道的。经由过程网站的轮廓，内容，笔墨，互换可以归结综合出一个站点的本性，感情。是温文儒雅，是执著热忱，是活泼易变,是听任不羁。象诗词中的“豪宕派”和“婉约派”，你可以用人的性情来比方站点。
The style is human. Through the website of the appearance, content, language, communication can be conceptualized a site 's personality, mood. Is the courtly and gentle, is the persistent passion, is a lively and changeable, allowing uninhibited. As the poem " bold faction " and " graceful faction ", you can use the character to describe the site.

有气势派头的网站与普通网站的差异在于：普通网站你看到的只是堆砌在一起的信息，你只能用感性的感触感染来描画，比如信息量大小，浏览速度快慢。但你浏览过有气势派头的网站后你能有更深一层的感性看法，比如站点有品位，和蔼可亲，是先生，是同伙。
Style of the website and website are distinguished: common website you can see just piled together information, you can only use the feeling of a rational to describe, such as the size of the information, browsing speed. But you browse style website you can have a deeper understanding, such as site grade, be courteous and accessible, is a teacher, is a friend.

在领略自己的网站印象后，网站制作，脱手下手主动设立扶植和加强这类印象。
clear their own websites impression after, began to build and strengthen that impression.

经由第二步印象后，你需要进一步找出此中最有特点特点的工具，就是最能表现网站气势派头的工具。并以它作为网站的特点加以重点强化，宣扬。例如：再次检查网站称呼，域名，栏目称呼可否合适这类本性，可否易记。检查网站标准色采可否苟且遐想到这类特点，可否能表现网站的性情等等。具体的做法，没有定式。我这里供给,一些参考：
After the second step impression after, you need to further identify the one of the most distinctive features of things, is most can manifest the website style. Taking it as the site of the characteristics to be key aggrandizement, propaganda. For example: once again review website name, domain name, column name is consistent with this character, whether to remember. Review website standard color is easy to associate this characteristic, whether can reflect site character and so on. Specific practices, not to. I am here to provide some reference:

1.将你的标记logo,尽可能,的出此刻每个页面上。或者页眉，或者页脚，或则配景。
1 will you mark logo, as far as possible to appear on every page. The header or footer, or, or background.

2.突出你的标准色采。笔墨的链接色采，图片的主色采，配风景，边框等色采尽可能运用与标准色采一律的色采。
The 2 highlight your standard colors. Text link color, picture of the main color, background color, border color as far as possible the use of standard color consistent color.

3.突出你的标准字体。在环节的标题问题，菜单，图片里运用统一的标准字体。
The 3 highlight your standard fonts. The key title, menu, the picture using the unified standard fonts.

4.想一条朗朗上口宣扬标语。把它做在你的banner里，或者放在醒方针位置，示知大家你的网站的特点是...
4 like a GetWord slogans. Do it in your banner, or put in a prominent position, tell us your website features ...

5.运用统一的语气和人称。即即是多小我互助珍爱，也要让读者感触感染是统一小我写的。
5 using the unified tone and person. Even more personal cooperation maintenance, also want to let the reader feel the same person.

6.运用统一的图片处置结果。比如，暗影结果的标的目的，厚度，恍惚度都必须一样。
6 using a unified picture of the treatment effect. For example, the shadow effect direction, thickness, ambiguity must be the same.

7.发现一个你的站点特有的标记或图标。比如在一句链接前的一个点，可以运用,.。☆※○◇□△→(区位码里自己参看)等等。虽然很简单的一个调换，却给人与众差此外感触感染，(为什么我没有想到呢？)
7 create a your site specific symbols or icons. For example, in the sentence the link in front of a bit, can use,. The * - the -△- > ( area code in CF ) etc.. Although it is a *** change, but give a person out of the ordinary ( feeling, why didn't I think of that? )

8.用自己设想的花边，线条，点
With 8 of their own design lace, line, point

9.展示你网站的名誉和乐成作品。
The 9 show your honor and successful work.

10.示知网友关于你的实在的故事和设法主见。
10 tell friends about your true stories and ideas.

气势派头的构成不是一次定位的，你可以在理论中一直强化，调剂，润饰，直到有一天，网友们写信示知你："我喜好你的站点，因为它很有气势派头！"创意(idea)是网站生计的环节。这一点相信大家都已认同。但是作为网页设想师，最忧?的就是没有好的创意滥觞。
Style is not a location, you can in practice, ceaseless aggrandizement, adjustment, modification, until one day, I have to write this letter to tell you: " I love your site, because it is the style! " Creative ( idea ) is a key site of survival. This point I believe we all have identity. However as the webpage designers, the most distressing is no good creative source.

重视，这里说的创意是指站点的全体创意，(因为这个创意而发生这个站点，或者相反的内容，推出的创意差异),网页的平面设想创意我将在背面的版面企图秘诀里引见。
Attention, said here refers to the whole idea of creative site, ( because of this creative generation of this site, or the same content, introduced the creative differences ), webpage graphic design creative I will be at the back of the layout tips in the.

创意终究是甚么，若何发生创意呢？
Creative is what, how to generate creative ideas?

创意是引人入胜，出色万分，出奇不料的；创意是捕获出来的点子，是创作出来的奇招....这些***都说出了创意的一些特点，实质上，创意是传达信息的一种不凡体例。
Creativity is fascinating, wonderful, the element of surprise; creativity is to capture ideas, are created. These tricks .... all say creative characteristics, in essence, creativity is to convey information in a particular way.

比如Webdesigner(网页设想师)，我们将此中的E字母大写一下: wEbdEsigEr，感触感染如何样，这实在就是一种创意！
For example, Webdesigner ( Webpage Designer ), we will be one of the E capital letters : wEbdEsigEr, how do you feel, this is actually a kind of creative!

创意其实不是天赋者的灵感，而是思虑的效果。凭据美国告白学教授詹姆斯的研讨，创意义虑的过程分五阶段：
Creativity is not genius inspiration, but the results of thinking. According to the United States of America ads professor James's research, the creative thought process is divided into five stages:

1.预备期--研讨所汇集的资料，凭据旧阅历，启迪新创意；
1 stage of preparation of the collected data, according to the old experience, inspired new ideas;

2.孵化期--将资料咀嚼消化，使看法自在生长，随意率性连系；
2 incubation period - data of mastication and digestion, *** sense of free development, any combination of;

3.启迪期--看法生长并连系，发生创意；
3 - consciousness development and the combination of inspiration, creativity;

4.考证期--将发生的创意接洽批改；
4 validation period -- will produce creative discussion;

5.构成期--设想制作网页，将创意具体化。创意是将现有的要素从头组合。
5 - Design webpage, creative concrete. Creativity is the current element reset.

比如，收集与德律风连系，发生IP德律风。从这一点上动身，任何人，包括你和我，都可以发现出差异凡响的创意。而且，资料越丰硕，越苟且发生创意。就比如万花筒，筒内的玻璃片越多，所出现的图案越多。你假设有心可以发现，收集上的最多的创意来自与实际生涯的连系(或者假造实际)，例如在线书店，电子社区，在线拍卖。你可否想到了一种更好的创意呢？
For example, the network combined with the telephone, IP telephone. From this point of view, anyone, including you and me, be not of the common sort can create creative. Moreover, information more rich, more easy to generate creative ideas. Like the kaleidoscope, tube glass more, the pattern more. If you want can be found on the network, most creativity from the combination with real life ( or virtual reality ), such as the electronic community, online bookstore, online auction. If you think of a better idea?

创意义虑的路子最经常使用的是遐想，这里供给,了网站创意的25种遐想线索：
Creative thinking way is the most commonly used Lenovo, here to provide a website 25 associative clues:

1.把它倒置 2.把它减少 3.把色采换一下 4.使它更长 5.使它明灭 6.把它放进音乐里 7.连系笔墨音乐丹青 8.使它成为年青的9.使它反复 10.使它变建平面 11.列入比赛 12.列入赌博 13.调换一部分 14.割裂它 15.使它罗曼蒂克 16.使它速度加速 17.增加香味 18.使它看起来风行 19.使它对称 20.将它向儿童诉求 21.价钱更低 22.给它起个绰号 23.把它打包 24.免费供给, 25.以上各项延长组合
1 put it upside down 2 to reduce it to 3 color change of 4 make it longer 5 reverses it 6 and put it into the music 7 combining writing music picture of 8 make it a young 9 to duplicate it 10 to make it become a three-dimensional 11 race 12 attend bet 13 to change a portion of the 14 split it 15 to Tia Roman Dick 16 make it faster by 17 to increase the aroma of 18 make it look popular 19 make it symmetrical 20 it will appeal to children 21 lower prices 22 to give it a nickname 23 pack it 24 free provides more than 25 of the extension combination

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