无可争议的是，颜色是任何规划领域中最主要的一方面。
There is no design field, color is the most important aspect of.
规划师在决议了一个北京网站规划气势派头的同时，也决议了网站的情绪，而情绪的表达很大程度上取决于颜色的选择。颜色是很无力的工具，一切规划师在规划网页时就应当理解理睬这一点。
Designers in the decisions of a Beijing web site design style at the same time, also determines the site of emotion, and emotion expression depends greatly on the choice of the color of. Color is a very powerful tool, all designers in the design of webpage when they should understand that.
一、颜色术语(Colour terms)
你们傍边很多人能够曾在黉舍学过一些颜色底子知识，让我们疾速回忆一些术语，来更好的掌握颜色和利用颜色。
Many of you may have learned at school. Some basic knowledge of color, let us quickly review some terminology, to better grasp the color and the use of color.
色轮的主要构成
The main composition of the color wheel
一切的颜色能在一个色轮中显现。在这个色轮中，我们能把颜色分红3大块：原色，帮助色和第三颜色。
All the colors in a color wheel in. At the wheel, we can colors are divided into 3 blocks: primary, secondary color and third color.
三原色离别是白色，蓝色和黄色。这些颜色是底子色，他们构成了色轮上的一切其他颜色。
Primary colors are red, blue and yellow. The color is the color on the color wheel, they are composed of all the other colors.
把原色夹杂在一路，你就能失掉帮助色，它们是橙色、绿色和紫色。
The colors are mixed together, you can get a complementary color, they are orange, green and purple.
二、颜色的干系(The relation of color)
描写颜色有大量的术语，相识这些术语将有助于我们会商的颜色和颜色的情绪寄义。
Describe the color has a large number of terms, the understanding of these terms will be helpful for us to discuss the color and the emotional meaning.
互补色是互补互调的颜色，它们坐落在色轮上统一的职位。这些互补色有蓝色和橙色、紫色和黄色、和白色和绿色。
Complementary color complementary intermodulation color, they are located on the color wheel opposite position. These complementary colors are blue and orange, purple and yellow, and red and green.
邻色是色轮上相邻接的颜色，以是当邻色一路用时，可以也许是很好的搭配，但不会有显着的比较。
Adjacent color is a color wheel adjacent colors, so when the adjacent color when used, can be very good match, but there is no obvious contrast.
第三颜色是由两头色构成的，例如黄绿色和蓝绿色，即由一个原色和一个帮助色夹杂构成。
The third color is determined by the intermediate color components, such as yellow green and blue green, whereby a primary and a secondary color mixing.
三、基于情绪的颜色群体(Based on the emotional color groups)
一些颜色群体是和情绪接洽在一路的，比如暖和、岑寂和中立的情绪。
Some color group and emotionally linked, such as warm, cool and neutral emotional.
暖色能让人感遭到暖和，例如白色、黄色和橙色。
Warm color can make a person feel warm, such as red, yellow and orange.
暖色让人遐想到凉快和冰冷，例如蓝色，绿色和紫色。
Cool colors reminiscent of cool and cold, such as blue, green and purple.
中性色，望文生义，其实不发现如何的情绪。像灰色和棕色就是中性色。
Neutral color, as the name suggests, is not how to create emotion. Like the grey and Brown is a neutral color.
相识颜色这些方面的知识可以也许用帮助一个规划师在规划网页时不消笔墨就能表达特定寄义和特定情绪，并彰显上风。
To understand the color of these knowledge can be used to help a designer in the design of webpage without words can express specific meaning and specific emotion, and highlight the advantages.
四、规划中颜色的范例(Design of color type)
这里有两种分歧的颜色细碎，二者的利用取决于你规划甚么。
There are two different color system, both use depends on what do you design.
RGB是这个颜色细碎中三个基础色“红、绿、蓝”的英文缩写，这三种基础色是光的三原色。RGB利用在电视电脑屏幕和任何范例的屏幕上。
RGB is the color system in three basic color " red, green, blue" English abbreviation, the three basic colors are the primary colors of light. RGB used in the television and computer screen any type of screen.
CMYK是“青色、洋红、黄色、玄色”的英文缩写，这些颜色是颜料的原色，CMYK被利用于印刷。
CMYK is " cyan, magenta, yellow, black" English abbreviation, these colors are pigment colors, CMYK is used in printing.
网页上的规划是建立在RGB颜色细碎上的。
On the webpage design is based on the RGB color system.
五、明智地选择颜色、传达意义(A judicious choice of color, convey a meaning)
颜色实际是利用颜色面前的意义给用户带来感官体验的理论所得。这类理论经验再加上一些知识和设法主意可以也许利用到网页的规划中去。
Color theory is the use of color meanings behind to give the user to bring the sensory experience of the practice. This experience plus some knowledge and ideas can be applied to the design of the webpage.
人们每每不会赞成一些特定颜色的寄义和规划师们应当用哪些颜色来加强特定的情绪。但无需争辩的是，客户对颜色是有情绪的回响反应的。
Often people do not agree with some specific color meaning as well as the designers should use what color to enhance the specific emotion. But without doubt is, customers of color is emotional reaction.
当为你的规划品选择颜色时要慎重，不要无目的地使用颜色。你所选择的颜色要合适你的目的受众、能表达客户但愿你传达的信息，能符合你对用户在你的网站所失掉的整体感觉的盼望。
When you choose a color design products to be careful, not to use color. Your choice of colors to suit your target audience, can express customers wish to your message, you can meet the users on your site gets the whole experience expectations.
暖色能带来阳光明媚的情绪，用在但愿带来幸运欢愉感觉的网站上是明智的。举一个例子，在2009年环球经济不太好的时辰，黄色酿成了网页规划中非常风行的颜色，因为公司但愿主顾在他们网站上有到阳光和温馨的感觉。
Warm color can bring sunny mood, in hope to bring happiness to the feel of the website is wise. To cite an example, in 2009 the global economy is not good, yellow to a webpage design is very popular color, because the company wants customers at their website to sunshine and comfortable feeling.
暖色最好是用在想要表达出专业或整洁感觉的网站上，以显现出一个岑寂的企业抽象。暖色表达出威望、理解理睬和信任的感觉。例如，岑寂的蓝色用在很多银行的网站上，比如大通银行。暖色利用在以悲观为主题的网站上是不明智的，因为用户会失掉漏洞的印象。
Cool colors are preferably used in professional or want to express and feel of the site, to show a cool corporate image. Cool express authority, clear and the feeling of trust. For example, cool blue used in many bank website, such as JPMorgan Chase bank. Cool colors used in optimistic as the theme of the website is not wise, because the user can get the wrong impression.
六、颜色对用户的意义(Color for the user of the significance of)
大多半颜色能表达主动或悲观的情绪，这取决于它是如何被利用的，和四周其他的颜色，另有网站自己的内涵。
Most of the colors can express positive or negative emotions, depending on how it is used, as well as around other colors, and the website itself connotation.
以下是一些风行颜色的遍及意义。
The following are some of the popular color of universal significance.
白色Red
白色象征着火和力气，还与豪情和主要性接洽在一路。它另有助于激发能量和提起乐趣。
Red symbolizes the fire and power, but also with passion and importance to link together. It also helps to stimulate energy and interest.
白色的负面内涵是愤怒、危机和气愤，紧急状态下，和愤怒，这也源于白色自己里的热忱和朝上进步。
Red negative connotation is angry, critical and angry, emergencies, and anger, which also stems from the red itself enthusiasm and initiative.
橙色Orange
橙色是色轮上红、黄两个邻色的组合色。橙色象征着幸运，欢愉和阳光。这是一个高兴的颜色，唤起孩子般的气愤。
Orange is the color red, yellow two adjacent color combinations of color. Orange is a symbol of happiness, happiness and sunshine. This is a lively color, evoking childlike vitality.
橙色没有白色那末主动，但是它也有一部分如许的特质，安慰着心机活动。但它也象征着愚蠢和诈骗。
Orange red so positive, but it is also part of this trait, stimulating mental activity. But it also symbolizes ignorance and deception.
黄色Yellow
豁亮的黄色是一种幸运的颜色，代表着主动黄色特质：高兴，聪明，光明，能量，
网站设计公司，悲观，和幸运。
Bright yellow is a happy color, represents the positive yellow traits: joy, wisdom, light, energy, optimism, and happiness.
一个幽暗的黄色则带来负面的感觉：正告，品评，懒散，和嫉妒。
A dim yellow brings negative feelings: a warning, criticism, lazy, and envy.
绿色Green
绿色象征着天然，而且有一种治愈性的特质。它可以也许用来象征生长与协调。绿色让人觉得安全。病院经常使用绿色。
Green symbolizes nature, and there is a cure for character. It can be used to symbolize the growth and harmonious. Green lets a person feel safe. Hospitals often use the green.
另外一方面，绿色的是款项的象征，表达着贪心或嫉妒。它也可以也许被用来象征贫乏经验或初学者需要生长(“没有经验的绿色”)。
On the other hand, the green is the symbol of expression with money, greed or envy. It can also be used to symbolize the lack of experience or beginners need to grow ( " no experience of the green " ).
蓝色Blue
蓝色是一个宁静、僻静的颜色，分发着不乱和专业性，是以它遍及利用于企业网站。蓝也可以也许象征着信任和牢靠性。
Blue is a peaceful, calm colors, exuding stability and professional, so it is widely used in enterprise website. Blue also symbolizes trust and reliability.
一个冷调的暗影能带来蓝色悲观的一面，象征着烦闷，冷漠和主动。
A cool blue shadows can bring negative side, symbolizing depression, apathy and passive.
紫色Violet
紫色是皇室和有教化的颜色，代表着财产和奢侈品。它也付与了灵性的感觉，并鼓动发现力。
Purple is a royal and well-bred color, represents the wealth and luxury. It also gives the feeling of spirituality, and encouraging creativity.
较浅的紫色可以也许散收回一种奇妙的感觉。它能很好地提拔发现力和表达女性特质。
Shallow purple can send out a kind of strange feeling. It is a good way to promote creativity and expression of femininity.
较深的紫色可以也许显现出懊丧和悲痛的情绪。
Deep purple can appear depressed and sad mood.
玄色Black
虽然玄色是不是是色轮的一部分，它依然可以也许被用来表示感觉和意义。它每每是与权利，文雅，风雅，和深度接洽在一路。听说在口试时穿玄色打扮可以也许表现出应聘者是一个无力气的集体，网站也是异样的事理。
Although black is it right? Wheel part, it can still be used to suggest the feeling and meaning. It is often associated with power, elegant, refined, and depth together. Said in the interview wearing black clothing can show the applicant is a powerful individuals, the website is the same.
玄色也可以也许被看做是负面的，因为它与殒命，秘密和未知接洽在一路。这是悲痛、吊唁和悲哀的颜色，是以在利用时必须明智选择。
Black can also be viewed as a negative, because it is associated with death, mysterious and unknown together. This is sad, mourning and the colour of mourning, so when in use must be a wise choice.
白色White
白色，也不是色轮的一部分，象征纯粹和天真。它还传达着干净宁静安。
White, also not part of the color wheel, a symbol of purity and innocence. It also conveys a clean and safe.
相反，白色还可以也许被认为是冰冷和迢遥的象征，代表着冬季的严格和痛楚的特质。
On the contrary, white can also be considered cold and distant symbol, representing the winter's harsh and bitter qualities.
七、大公司的网站中颜色利用的例子
Large company sites in color application examples
我们来看看一些大公司的网站，来知道他们是如何利用颜色的，和那些颜色对他们的用户来说意味着甚么。
We will have a look some big company's Web site, to know how they use color, and that color for their users means what.
耐克Nike
耐克经常更新他们的网站，但平凡还是玄色和灰色的色彩，它平凡是暗。玄色表现着他们产品中的力气，留给各人他们向爱活动的主顾出卖优秀产品的印象。
Nike often updated their website, but is usually black and grey tones, it is usually dark. Black display their products in the power, for everyone to love their movement of customers to sell quality products impression.
白宫The White House
白宫的网站首如果白色和浅灰色，再加上一些蓝色和白色作强调色。白色象征着但愿和自在，显现出安全和纯粹的价值。白色和蓝色虽然是美国的代表色，白色代表着热忱和能量，蓝色则代表着不乱与宁静。
The White House website is mainly white and light gray, plus some blue and red as an accent color. White is a symbol of hope and freedom, showing peace and pure value. Red and blue are of course the United States representative color, red represents passion and energy, blue represents peace and stability.
亚马逊Amazon
亚马逊的网站大多是白色的，白色有着最好的比较度和可读性。它还显现出整洁性，让用户能自在地浏览网站。以橙色和蓝色的强调色则让用户能觉得安定、高兴，也让他们盼望找到最惬心的推销。
Amazon's site is mostly white, white has the best contrast and readability. It also reveals the clean, so that users can freely browse website. In order to orange and blue accent color allows users to feel safe, excited, also make they expect to find the most satisfied with the purchase.
Verizon公司Verizon company
白色是Verizon的企业品牌主色彩，也是贯串全部网站的颜色。白色有助于安慰用户的高兴性，揭示出一个出卖让人高兴和疾速更新的产品的公司抽象。白色配景的利用与亚马逊相通，经由历程一个整洁有序的界面来帮助用户浏览这个网站。
Red is the main color of Verizon brand, but also throughout the web colors. Red helps stimulate the excitement of users, showing a sale of exciting and rapid updating of product image of the company. White background with a similar application, through a neat and orderly interface to help users to read this site.
百思买Best buy
百思买的网站的色彩是深蓝色，显现出他们在电子市场中的不乱和气力。主顾在百思买上的大量推销使得他们需要安全感与平和感。黄色分发的欢愉氛围让他们在推销时感遭到高兴与兴趣。
Best buy the website color is dark blue, showing them in electronic market stability and strength. Best buy customers in the procurement of a large number of makes them need a sense of security and a sense of security. Yellow with happy atmosphere in their purchase feel the excitement and fun.
嘉信理财Schwab
嘉信理财是一家投资公司，在不不乱的市场情况下他们需要让花费者在他们的网站上感遭到平和。他们使用温和的深蓝色彩来完成这一点，并建立起一种僻静、平和的氛围。中性的棕色则是另外一种帮助协调过火的用户感觉的企业颜色。橙色作为强调色，能让用户在买股票时发生高兴感，同时也为网站带来了幸运感。
Schwab is an investment company, in an unstable market environment they need to make consumers on their website a sense of peace and. They use a soft blue hue to realize this point, and establish a calm, peaceful atmosphere. Neutral Brown is another help coordinate the extreme users feel enterprise color. Orange as an accent color, can allow users to buy stocks to generate excitement, but also for the site brings happiness.
道奇Dodge
道奇的网站大多是玄色系，能让网站上的图片凸显出来。他们使用一种美丽的白色作为强调色。玄色给网站带来力气感，在一种风雅与阳刚的氛围下揭示他们的产品。玄色是一种不错的颜色，它能使产品看起来名贵、有价值。白色则表达出豪情和高兴，是但愿能让花费者认为他们是从一个值得信任、质量有保证的公司购置到的车辆。
Dodge's site is mostly black, can let the pictures on the website highlights. They use a bright red as an accent color. Black site to bring power, in a delicate and masculine atmosphere to showcase their products. Black is a good color, it can make the product look, precious valuable. Red expression of passion and excitement, is the hope can let consumer believe they are from a trusted, quality of security companies to purchase vehicles.
全食食物公司
Whole foods company
全食食物企业品牌的主色彩和他们的网站色彩一样，是绿色。全食食物以较高的价钱售卖安康的无机食物。网页规划中的绿色很好的揭示了他们所器重的安康与纯洁的看法，和他们接近天然的产品。他们也用了很配绿色的淡黄色作为强调色，为网站增添了兴趣性。
Whole foods brand's main color and their website color is green. Whole foods at higher prices to sell healthy organic food. Webpage design in green is a great example of what they cherish health and pure concept, as well as their close to natural products. They also used a very pale yellow with green as an accent color, as the website adds interest.
八、颜色在网站中的利用(Color in Web Application)
不需要描写性的笔墨，颜色就能付与网站以意义。不管你是不是盘算为他们加上某种意义，颜色自己就有很多特定的印象。用户浏览网页时，颜色帮助转移用户的视野，指援用户如何去浏览一个页面。在很多企业的网站中可以也许看出，颜色表达了情绪和价值观，向用户揭示着他们的公司是如何的、他们所售卖的产品是如何的。
Does not need the descriptive text, color can give meaning to website. Whether you intend for their plus a certain meaning, the color itself has many particular impression. Users browsing webpage, color helps to transfer the user's line of sight, and guide the users how to navigate to a page. In many business web site can be seen, the color expression of feelings and values, to show the user what is their company, they sell products is how.
细心选择补色能让你更好地利用颜色，一旦选定后你想要表达的意义也就表现出来了。
Careful selection of complementary color can make you a better use of color, once selected when you want to express meaning also appears.
配对色的利用能改变一个网站的意义。赐与温和的蓝色为色彩的、表达出僻静网站配上豁亮的橙色，就能让它酿成让人更多感遭到高兴和兴趣的网站。
Match colors used to change the meaning of a website. Give a soft blue hue, expressed peace site with bright orange, make people feel more exciting and interesting sites.
也许你的客户认为你所规划的网站深灰色过量、过分严厉，加上温和的蓝色能让你的网站有僻静、平和的基调。
Maybe your customer that you design websites dark grey too much, too serious, with soft blue can make your site has a calm, peaceful tone.
九、与颜色利用相干的资本(With the use of color related resources)
很多网站会商过颜色实际和规划中的颜色使用。可以也许利用以下这些有用的资本来探求颜色搭配和为你的网站规划注入更多的意义。
Many websites about color theory and color in the design of the use of. Can use the following these useful resources to find color matching and for your web site designed to inject more significance.
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